So is Rihanna quitting music?(just kidding) What exactly is her job
description and what skills is she bringing to the table? (HR stuff)
Here's a bit of her job description stated by Puma:
"Today, PUMA and Global Cultural icon Rihanna, announced a new
multi-year partnership, kicking off in January 2015. Rihanna will
become PUMA's global ambassador for Women's Training and serve as the
PUMA Women's Creative Director, bringing her styling sensibilities and
innovation to PUMA's collections. Embodying everything that PUMA
stands for, Rihanna's unstoppable spirit, creative energy and prowess
both on and off the stage, make her the perfect representation of the
PUMA brand.
Rihanna, with PUMA's support, will bring her personal touch and
creativity to the athletic world.
Rihanna will also assume the role of PUMA's Creative Director for the
category, directly influencing product collections as early as 2015,
and working in partnership with PUMA's Internal Product Creation team.
These collections will be designed with the goal of strengthening
women in training sessions and beyond, and inspiring confidence in
their bodies and themselves – the exact confidence for which Rihanna
is so well known and celebrated. As part of her role, Rihanna will
work with PUMA to design and customize classic PUMA styles as well as
create new styles to add to the PUMA product portfolio.
Rihanna is the "perfect representation of the PUMA brand"? And when it
come to women's confidence with their bodies, I don't think it
advisable to emulate Rihanna. Hmm...Interesting.
Photo-credit: PUMA
